Online TV, Digital Campaign
To follow up the Facebook game, we knew the next step was to fully flesh out Irrito’s personality. So we took Irrito out into the real world and turned it into a live-action character. The videos centred on three scenarios – The Gym, The Dinner, and The Elevator. Each video shows Irrito annoying men in their daily activities, but always ends with it beaten by Schick Shave Guard.