The Oral Care Quick Finder solution was designed to primarily address the navigation barrier at the shelf but also created an opportunity to engage the shopper with relevant information and education while simplifying the shopping experience.
Engaging digital screen designed to inspire shoppers with product information, selection, and navigation of the
exact SKU on the shelf to convert them from browsing mode to purchasing mode.
The campaign is currently running as a pilot stores in Hong Kong, Taiwan, and Turkey. A full analytics suite is measuring every interaction with the digital component for collecting comprehensive shopper satisfaction data.
People think that brushing harder cleans better. It’s a snackable social content of ‘brushers’ that some people possibly do in a funny way. Whatever your brushing style, brushing harder won’t make your teeth any cleaner.