Online TV, Digital Campaign, Web Design
Due to the abundance of illegal vendors, stores selling genuine software in Indonesia and Thailand have a hard time establishing a presence. Microsoft wanted to educate consumers on the true costs of piracy, by showing them the dangers of using pirated software and the best way to protect their PC. Visit the website here
Mythology and supernatural themes are deeply rooted in Asian cultures. By portraying malware as evil spirits that ominously follow or ‘haunt’ those who use pirated software, we were creating a new supernatural myth with the key message: Piracy costs more than you think.